Flash forward to the United States in the 20th Century – this was known as the Golden Age of American Animation. To this day, the cartoon duo still stars in marketing videos like this 2014 ad for car insurance. Advertising and animation have now gone full circle. Mr. Clean got his start in animated advertising in 1959, and is still going strong in 2018. Animation has been around for thousands of years, telling stories through motion. Privacy Policy | Sitemap © Copyright 2020 Blueforest Studios | Website by: Minimist. In the early 1980s, two of the companies’ top animators wrote a bo… Studies have shown a more than 40% increase in the use of animation in advertising of the past year alone which means that more and more businesses are discovering that animation works to sell, explain and train. You can reveal the beauty, style, and uniqueness of your brand in the eye-catching animated videos and GIFs that will leave nobody indifferent. Advertising animation. Think about a flip book: viewing stills in rapid succession makes your eyes see the pictures as a moving, fluid image – that’s the persistence of vision theory in action, and it allowed artists to truly begin creating animated motion. Raleigh is home-base for us, but we offer video production services throughout North Carolina, the Southeast, and now Denver! There is a lot less expenditure for labour and there is generally a huge saving in production costs, and less time delays. In times of current crisis, with marketers switching to animated brand campaigns, is it time for animation in advertising to come of age? More and more Americans were putting TVs in their homes, and the networks, still in their infancy, started using commercials to fund their stations. These days, it isn’t just large corporations that can afford to use animation in their marketing endeavors. Animated advertisement made for TV, social media platforms and websites to improve share-ability over mobile as well as computer. Click here to learn more about animation styles. Chances are, you also remember the animated character that appeared in the commercials and on the box, right? For instance, who’s heard of Willie the Worm? The more interesting the image, the more likely that the viewer will pay attention to it. Not everyone will read pages and pages of text to understand your product, but most people will watch an interesting animated video. Let’s take an example of Idea ad of saving tree featuring Abhishek Bachchan where he dons a role of a sagacious tree giving the Gyan to save paper. An animation in advertising is changing the dynamics of TVC ads. In 1928, Mickey Mouse made history in Steamboat Willie, one of the first animations to have sound printed on the film - an innovation that helped catapult Walt Disney to success. The best thing about animations is that they are versatile. animation ad from the mid-1900s, this time for a popular type of candy. A s moviegoers, we have all seen a wide range of animation—from early Disney features, such as “Snow White,” to Japanese anime, and Pixar’s “Toy Story,” to an assortment of recent blockbusters that seamlessly integrate animation with real actors. Making use of animation as part of your advertising strategy can enhance your modern look and feel, making your brand more edgy and interesting, especially to millennials. It will cost you less. Having a memorable animated character introduce a product can make for a more fun and relatable viewing experience – and ultimately, a more recognizable brand. It’s the way a cartoon character walks across the screen or how an app icon bounces like a ball while it is loading on the desktop of your Mac.One of the words that is almost synonymous with animation is Disney. 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